History Legend Rewind Personalities

26 Feb : Blue Jeans – From Workwear to Style statement

We all are fond of jeans. But do you know it was actually made for the labourers class. They were not called jeans, then what were they called ?

A pair of jeans are one of the most comfortable dress in the world. I am sure many of you would agree with me. But do you know, the man who thought of the concept of jeans never wore them.

The creator of jeans Levis Strauss never wore them because the pair of jeans were designed as work apparel for labourers. Yes, you heard it right. The classic style statement of today were actually made for the labour class.

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Jeans are hard-wearing casual trousers made of denim or other cotton fabric. 

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You are lucky that you have belt loops in your jeans to protect it from wardrobe malfunction. Before 1922 cinches and suspenders were used for the same.

Also, Levi’s denim were not called ‘jeans’ until the 1950’s. They were called ‘Overalls’. As the denim became popular, a new name was demanded for the product and hence it’s called ‘Jeans’.

During World War II, due to scarce of resources, Levi Strauss & Co. painted the arcuate — the double stitched arc on the pocket — to conserve thread.

The world’s oldest pair of Levi’s are in a fireproof vault in San Francisco.
They’re from 1879 and are estimated to be worth $150,000 i.e. 1,03,02,750 rupees. They don’t look that different from the ones today.

The man who gave you blue jeans, Levi strauss, founder of Levi Strauss & co., was born on Feb 26 1829.

#Hindi
हम सभी को जीन्स पहनना पसंद है। आरामदायक होने के साथ-साथ ये style statement भी हैं। लेकिन क्या आप जानते हैं, इसे बनाने वाले Levi Strauss ने कभी जीन्स नहीं पहनी। इसकी वजह भी काफी मज़ेदार है। दरअसल Levi Strauss ने जीन्स का कॉनसेप्ट labour class के लिए सोचा था। इन्हें 1950 के दशक से पहले ‘overalls’ कहा जाता था। उस ज़माने में भी ये दिखने में लगभग ऐसे ही लगते थे। एक खासियत थी इनके पॉकेट की सिलाई। और 1922 से पहले जीन्स पर बेल्ट के लिए लूप नहीं बने होते थे। जीन्स को संभालने के लिए suspenders का इस्तेमाल किया जाता था।
जीन्स को जन्म देने वाले Levi Strauss का आज जन्मदिन है। वो 26 फरवरी, 1829 को पैदा हुए थे।

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